There was never any question about what comprehensive content supply chain solution we were going to use. “It was always imperative to me that we aim for a true transformation – that means people, process, and technology. “One of the biggest benefits of working with Adobe has always been the way apps and platforms work together." Todd Shimizu, vice president, global digital marketing and media at Cisco. Images and text effects generated with Adobe Firefly, Adobe’s new family of creative generative AI models, will be designed to be safe for commercial use. In a recent Adobe study, 88% of marketing and CX leaders said content demand has at least doubled over the last two years, and nearly two-thirds expect demand to grow by five times over the next two years.Īs a result, many brands are paying spiralling costs, missing revenue opportunities and dealing with team burnout, while struggling to deliver engaging customer experiences that drive real business impact.Īdobe Sensei GenAI, Adobe’s new generative AI services, will be integrated as a co-pilot for marketers and creative professionals to enable rapid development of content variations and improve end-to-end marketing workflows.īy deeply integrating generative AI into creative and marketing workflows, Adobe enables companies to rapidly generate new variations of images, marketing copy and layouts.Ĭreative and marketing teams will be able to test and deliver more campaign content across more channels. “Our new Content Supply Chain solution will support brands in delivering powerful experiences that translate to business value - transforming how they compete for both customers and talent.” Amit Ahuja, AdobeĪdobe provides the full range of industry-leading creative and experience applications, integrations and services necessary to support every step of the content process – from planning and production to delivery and analysis.įor most organisations, the content supply chain – the process of producing and delivering the content that fuels effective customer experiences – is a web of disconnected workflows, teams and systems that often break down.Īt the same time, content demands are multiplying. “Content is fuelling the digital economy,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe.
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